Groovy Cleaning Company

For this project, I developed a refreshed brand identity for Groovy Cleaning Company, a local cleaning service in Des Moines. I began by reworking their original icon, using it as the foundation for a modernized and cohesive brand mark.

To create a look that feels both vibrant and approachable, I incorporated a palette of purples and oranges, drawing inspiration from a subtle, galaxy-like aesthetic. The final identity balances a fun, energetic personality with a sense of cleanliness and professionalism, aligning with the company’s values and services.