For this self-initiated project, I challenged myself to redesign the brand identity for Bentley Ridge, a business located in the Urbandale/Grimes area. My goal was to modernize the logo and create a cleaner, more contemporary visual style. I selected a muted yellow and green color palette to reinforce the brand’s modern, natural character.

The redesigned system includes updated plant tags, posters, apparel (shirts and a tote bag), letterhead, and business cards—all developed to create a cohesive, refreshed identity that feels both polished and approachable.